How to effectively leverage in-app stories for marketing campaigns

Over 2.5 billion, or close to a third of the world’s population, spend time watching stories on apps like Instagram, TikTok, Facebook, or Snapchat every day. Now that is testimony to the fact that there’s massive potential for businesses to utilize the function, tell compelling brand stories, and capture customers they may have not been able to engage previously. 

For starters, stories also exist outside of social media. Companies such as Coinbase utilize both static and...

5 October 2022 | Developer

Apple opens registrations for next App Store Sessions

Apple developers wanting to optimise their listing and marketing strategies can now register for the next round of App Store Sessions.

The sessions connect developers with Apple’s experts to learn more about all things App Store, including:

Improving your listing pagesAttracting customersTesting marketing strategiesImplementing subscriptionsSuccessfully using TestFlight for beta tests

App Store Sessions were first introduced in February to significant interest. They...

27 July 2022 | Analytics

HUMAN partners with InMobi to help tackle in-app ad fraud

Cybersecurity firm HUMAN Security has partnered with mobile advertising giant InMobi to help tackle fraudulent behaviour.

Mobile is projected to account for 75 percent of global ad spend by the end of 2021—offering huge opportunities for the industry, but also making it a major target for cybercriminals.

Kunal Nagpal, SVP and General Manager of the Publisher Platform and Exchange at InMobi, said:

“InMobi is committed to transparency, trust-based...

25 August 2021 | Platforms

Twilio Segment’s dev toolkit simplifies differentiated customer experiences

Twilio has introduced a new developer toolkit for its customer data platform Segment to simplify the delivery of differentiated experiences.

The toolkit promises to provide companies with the most powerful data collection and integration capabilities on the market.

Peter Reinhardt, CEO of Twilio Segment, said:

“Every company is investing and innovating in digital customer engagement in order to compete. The trouble is, you can’t buy a one-size-fits-all SaaS...

20 August 2021 | Platforms