European iOS developers can begin testing alternative app stores 

Apple this week began implementing its controversial plans to comply with the EU’s Digital Markets Act (DMA), allowing developers to now submit alternative app stores and external apps via App Store Connect.

This development comes amid Apple's efforts to meet the DMA requirements by March 2024. With the deadline looming, Apple is taking proactive steps to enable developers to test their apps and marketplaces ahead of time.

In an update on its developer website, Apple...

9 February 2024 | API

Developers can seek guidance from Apple on EU App Store changes

Apple has announced that it will allow developers to request consultations to discuss upcoming changes to the iOS App Store in compliance with the European Union's new Digital Markets Act (DMA).

The DMA, for a quick primer, is a sweeping set of antitrust regulations aimed at reining in the market power of Big Tech giants like Apple. 

The consultations offered by Apple – which can be either online video meetings or in-person sessions at an Apple lab in Cork,...

2 February 2024 | App Stores

Apple may enable sideloading in Europe ‘in the coming weeks’

Apple is reportedly planning to allow iPhone and iPad users in Europe to install apps from third-party app stores—potentially within a matter of weeks. 

The move from Apple comes in response to mounting regulatory pressure from European lawmakers demanding more competition in the app ecosystem.  

According to Apple insider Mark Gurman in Bloomberg’s “Power On” newsletter, Apple engineers are racing to launch support for app sideloading on European iOS...

16 January 2024 | App Stores

Apple hints at enabling sideloading in iOS 17

Apple execs continue to hint at enabling sideloading in iOS 17 to comply with pressure from governments, particularly the EU.

Renowned for its closed ecosystem, Apple is routinely accused of taking advantage of its market position to implement anti-competitive policies. The EU’s upcoming Digital Markets Act aims to put a stop to such practices by tech giants.

Under the EU’s act, Apple will be forced to allow third-party app stores to be “sideloaded” on its...

14 June 2023 | App Stores

Microsoft intends to launch a mobile app store

Microsoft is planning to launch a mobile app store that will compete against the App Store and Play Store.

According to Microsoft’s Xbox head Phil Spencer, Microsoft will take advantage of an upcoming EU law that will break up the monopoly held by the two major smartphone platform holders.

"We want to be in a position to offer Xbox and content from both us and our third-party partners across any screen where somebody would want to play," Spencer told the...

21 March 2023 | Android

Apple is working on supporting App Store alternatives

Apple is working on allowing App Store alternatives due to legislation that forces its hand.

The EU introduced the Digital Markets Act in November which requires “gatekeeper” companies to open their platforms to other companies and developers. Apple has until 6 March 2024 to comply with the act by supporting the sideloading of apps on iPhones and iPads.

Similar legislation is being considered in the US and other regions.

Google has managed to avoid facing...

14 December 2022 | App Stores