European iOS developers can begin testing alternative app stores 

Apple this week began implementing its controversial plans to comply with the EU’s Digital Markets Act (DMA), allowing developers to now submit alternative app stores and external apps via App Store Connect.

This development comes amid Apple's efforts to meet the DMA requirements by March 2024. With the deadline looming, Apple is taking proactive steps to enable developers to test their apps and marketplaces ahead of time.

In an update on its developer website, Apple...

9 February 2024 | API

Developers can now create custom App Store offer codes

Apple is finally letting developers create their own custom offer codes for in-app subscriptions.

In 2020, Apple introduced the ability to generate offer codes for in-app subscriptions. However, there were two major limitations: they were randomly generated and were for one-time use.

On the Apple Developer website, the company announced that it’s lifting both limitations so developers can create offer codes like BRINGONSUMMER that can be used for as long – or,...

21 January 2022 | App Stores

App Store Connect now shows analytics for in-app events

Developers can now access analytics for in-app events through App Store Connect.

In-app events such as game competitions, movie premieres, and livestreamed experiences can be great ways of driving user engagement. Events can also be showcased in the App Store to help gain new users:

(Credit: Apple)

Measuring the effectiveness of an in-app event has been more difficult than it should be. Apple wants to fix that.

This week, Apple announced that developers can...

7 January 2022 | Analytics