Sponsored When it comes to the world of technology, nothing lasts forever. Just ask Sony, whose revolutionary Betamax machine lost its market primacy to VHS, which in turn was obliterated by the DVD, only for on-demand streaming; okay, you get the idea.

Much like streaming dominates our viewing lives, native apps have become an essential, seemingly immovable pillar of digital strategy, the go-to platform for businesses looking to interface with their customers on mobile. And for...