HUMAN partners with InMobi to help tackle in-app ad fraud

Cybersecurity firm HUMAN Security has partnered with mobile advertising giant InMobi to help tackle fraudulent behaviour.

Mobile is projected to account for 75 percent of global ad spend by the end of 2021—offering huge opportunities for the industry, but also making it a major target for cybercriminals.

Kunal Nagpal, SVP and General Manager of the Publisher Platform and Exchange at InMobi, said:

“InMobi is committed to transparency, trust-based...

25 August 2021 | Platforms

App Annie reveals the most popular SDKs following iOS 14.5’s release

Mobile data and analytics experts App Annie have shared the most popular SDKs following the release of iOS 14.5.

iOS 14.5 delivered significant new protections for user privacy which have drastically limited access to user-level data. A report from Flurry Analytics earlier this month discovered that 96 percent of iOS 14.5 users in the US are blocking ad tracking.

As to be expected, App Annie found that Apple’s own SDKs lead by unique iOS installs globally—taking the...

27 May 2021 | Developer

Report: 96% of iOS 14.5 users in the US are blocking ad tracking

According to a new report, around 96 percent of iOS users in the US are using Apple’s new privacy feature to block ad tracking.

Starting with iOS 14.5, apps that wish to track users for advertising purposes must ask for explicit user consent.

Flurry Analytics has been tracking daily opt-in and opt-out rates following iOS 14.5’s launch and found that – of a sample of 2.5 million active users – only around four percent in the US are allowing apps access to their...

7 May 2021 | App Stores

Chinese ad tech attempts to bypass Apple’s new App Tracking Transparency

Apple’s new App Tracking Transparency (ATT) feature hasn’t been publicly released yet, but a Chinese state-backed ad technology wants to circumvent it.

ATT is due to be rolled out alongside iOS 14.5 sometime this spring. The feature, which has drawn both praise and criticism, will allow users to control whether their data can be shared for advertising purposes on an app-by-app basis.

According to a recent survey, just 38.5 percent of respondents said they will...

9 April 2021 | Developer

EFF calls Facebook’s campaign against Apple’s iOS 14 privacy changes ‘laughable’

The EFF (Electronic Frontier Foundation) has called Facebook’s campaign against Apple’s iOS 14 privacy changes “laughable”.

Facebook took out full-page newspaper ads last week in protest at Apple’s privacy changes in iOS 14:

https://twitter.com/DaveStangis/status/1339183289349918721

Apple’s new policies require apps which collect information about users to disclose what data they’re grabbing—and request specific permission to do...

22 December 2020 | Developer