UKIE publishes guidance on loot boxes

UK Interactive Entertainment (Ukie) has published new principles to address concerns surrounding loot boxes in video games and provide better protections for players. 

The industry body has published 11 principles in total, developed by the Technical Working Group convened by the Department for Culture, Media, and Sport (DCMS). These principles aim to ensure that loot boxes are used responsibly and transparently within video games.

John Whittingdale, Minister for...

Steam won’t distribute games with AI assets (for now)

Valve recently addressed the controversy surrounding its stance on distributing games featuring AI-generated art and content via its Steam storefront.

Reports emerged last week suggesting that Valve was refusing to distribute games featuring AI-generated assets, sparking a debate within the gaming community. However, in a statement to IGN, Valve spokesperson Kaci Aitchison Boyle clarified the company's position.

Aitchison Boyle emphasised that Valve is not attempting to...

Sony accused of ‘blatant anti-competitive conduct’

Congress has raised concerns about Sony's monopoly on the gaming market in Japan, calling for an investigation into the firm's alleged "exclusionary conduct."

Senator Maria Cantwell told a Senate Finance Committee hearing: “Sony controls a monopoly of 98 percent of the high-end game market, yet Japan's government has allowed Sony to engage in blatant anti-competitive conduct through exclusive deals and payments to game publishers.”

Cantwell called on US Trade...

Unity rejects AppLovin’s bumper takeover bid

Game development platform Unity has rejected a large takeover bid from mobile technology firm AppLovin.

AppLovin offered to acquire Unity in an all-stock deal worth $17.5 billion. However, the offer came with the stipulation that Unity drops its own bid for ironSource.

IronSource and AppLovin both offer services to help developers grow and monetise their apps.

Unity’s acquisition of ironSource would provide the latter with a significant advantage in both...

Unity CEO apologises for calling some game devs ‘the biggest fucking idiots’

Unity CEO John Riccitiello has apologised for a recent interview in which he called some game developers “the biggest fucking idiots”.

Pocket Gamer was interviewing Riccitiello about the game development platform’s merger with monetisation and distribution specialists ironSource when he made the comment.

Here’s the part of the interview in question (emphasis ours):

Pocket Gamer: Implementing monetisation earlier in the process and conversation is...

Project Moorcraft: Xbox will pay game developers to publish demos

Xbox has unveiled Project Moorcraft, an initiative to boost the demos available on Game Pass while helping developers to earn some bucks.

This month is when game developers and fans usually flock to the E3 Expo to see the latest game reveals and platform updates and get their hands on early previews of upcoming titles.

E3 was put on hold during the pandemic and all the major gaming players switched to virtual events for their big reveals. Unfortunately, that meant lining...

Epic Games raises $2B a week after Unreal Engine 5’s release

Epic Games has raised $2 billion in a funding round just a week after its release of Unreal Engine 5.

Epic – known for its hit titles, popular game engine, and high-profile spats with Apple – says the funding will support its continued growth and vision to build the metaverse.

Tim Sweeney, CEO and Founder of Epic Games, said:

“As we reimagine the future of entertainment and play we need partners who share our vision. We have found this in our partnership...

The Coalition celebrates Unreal Engine 5’s release with impressive demo

Game studio The Coalition has celebrated Epic’s launch of Unreal Engine 5 with an impressive tech demo.

The demo shows off Unreal Engine 5’s most exciting new features, including Nanite and Lumen.

https://www.youtube.com/watch?v=0qbffi8abOg

Nanite is Unreal Engine 5's virtualised geometry system. According to Kate Rayner, Technical Director at The Coalition, Nanite allows for over 100x the detail that was previously possible.

“Our artists can create...

Unity says PSVR2 takes VR gaming ‘to a whole new level’

Unity held a ‘Building Next-Gen Games for PSVR2’ session at this year’s Game Developers Conference and the company appears to be as excited as many developers about the upcoming VR hardware.

"PSVR2 takes VR gaming to a whole new level, enabling a greater sense of presence and allowing players to immerse themselves into game worlds like never before", says Bria Williams, Senior Product Manager at Unity.

https://www.youtube.com/watch?v=RJ2bCnX5Sh0

The original...

Microsoft says developers have earned $2.5B through ID@Xbox

According to Microsoft, game developers have made a fair chunk of change through its ID@Xbox program.

ID@Xbox is the gaming brand’s program to support independent developers and has been used to publish titles including Dead by Daylight, Warframe, SMITE, Dead Cells, Spelunky 2, The Long Dark, Kerbal Space Program, Human Fall Flat, Overcooked, Grim Dawn, Outer Wilds, and thousands of others.

Needless to say, ID@Xbox has been rather successful. The program has enabled...